- “I know I need to produce thought leadership content, but I don’t have the time.”
- “I hate writing, and people tell me it shows in what I write.”
- “I tried writing articles, but they kept getting turned down by editors, so I stopped.
If any of these statements describes you, you’re not alone. A lot of business professionals want to get their ideas published, but it seems like an insurmountable mountain to climb. But there is a ghostly answer to all of these concerns – specifically, a ghostwriter.
Case studies are the thought leadership content type of choice for a lot of business professionals. For many, case studies are the first type of content they can think of, and maybe dominate the content they produce.Read more
For many business professionals, thought leadership content is all about helping to grow the sum total of human expertise – their contribution to making the world a better place. And that’s one reason I just love working with these people. They have significant expertise, and they want to share it.Read more
But for an article, blog post, video, podcast recording or other content to be effective as a business development tool, it has to persuade the other person to make a change. Specifically, you want that content to generate some kind of action.