One of the challenges I’ve had in getting speaking gigs to the people I most want as clients is one that you may be facing as well – what you want to talk about is not always what they want to hear.Read more
So, maybe you’ve been putting a lot of work in to blogging, social media, speaking engagements and other ways to get recognized as a thought-leader in your field. That’s time you can’t bill your clients for, and you can’t get that time back. And you may be wondering, is there actually money at the end of all of this effort?
You want your articles, blog posts, speeches and other content to help you gain clients, right? So, would it be better for you to create content that focuses on (1) what you want to say to the universe, or (2) meeting the information needs of your ideal clients, and showing how you can help them?
In case you were wondering, the correct answer is (2). That is the whole focus of this blog, Your Expertise Edge – helping you show potential clients that you can help them achieve their goals, by providing really useful information and making it available to them.
If you’re like most business professionals, you’d rather put your time into actually doing the work you love, rather than doing what it takes to get that work. So, wouldn’t you want to pick work-getting methods that are the best able to attract the clients you most want to serve?
Do you want your articles, blog posts, videos, speeches and other content to be sought out by your ideal clients? And when they’ve found it, do you want them to see you as someone who has workable ideas to offer them?
One way to do that is to focus your content on “how-to” themes.
In this post, you’ll learn what a how-to is, the role it plays in your thought leadership program, how to pick themes for your content, what topics to avoid, and how to structure your content effectively. So yes, this is a how-to about how-to’s.
If you’re like many business professionals, your source of financial stability – a steady flow of repeat work – is also your greatest source of risk. This post will give you some ways to add some predictability in your life, so that you can rest easy (or at least “easier”) about keeping that client base intact.Read more
One of the best ways to make sure your ideas get in front of the people you want as clients is to be where they’re looking.
Are you working hard on being recognized as a subject-matter expert or thought-leader in your field? And you haven’t yet been invited to address the Davos conference, write an opinion piece in The Economist, or give a TED talk?