Thought Leadership Resources

#86 How a ghostwriter can help you unlock your book

Many business professionals who have published a book have found that it was a major career milestone; one that helped them put their career on a fast track to success. I’ve talked about this previously in my blog.

But the sheer effort of writing the text (called a “manuscript”) of your book can be daunting. Maybe you’ve started a book – you wrote an outline, a few pages of text, or a few chapters – and it’s stalled on your computer’s hard drive.

#83 Show that you help clients with their “right now” problems

You want your articles, blog posts, speeches and other content to help you gain clients, right? So, would it be better for you to create content that focuses on (1) what you want to say to the universe, or (2) meeting the information needs of your ideal clients, and showing how you can help them?

In case you were wondering, the correct answer is (2). That is the whole focus of this blog, Your Expertise Edge – helping you show potential clients that you can help them achieve their goals, by providing really useful information and making it available to them.

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