Thought Leadership Resources

#54 Articulating your “why” gives you an edge

There’s a story of a visitor to a rock quarry in mediaeval Europe. The visitor asks one stonemason, “What are you doing?” and the mason replies, “I’m chipping flakes off this stone.” A second mason replies to the same question, “I’m cutting stone into square blocks.” But the third mason says, “I’m building a cathedral.”
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#48 How creating thought leadership content helps you (even if you didn’t get it published)

Why do you create thought leadership content – blog posts, articles, videos, speeches and the like? It could be to get the attention of potential clients. Or it could be because you have insights to share, and you like helping.

But it could be that the biggest beneficiary of your thought leadership program is you. Here’s how that can work.
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