One way to do that is through standing out as offering something extra.
Why do you divert time from other uses (like sleep, or billable work …) to create blog posts, prepare and present speeches, as well as write articles for publication? I’d say that this activity has just one purpose. It’s to help you get noticed and stand out, so you can get more of the work you want to do, become the preferred choice in your field, and earn more.
Given that focus, wouldn’t you want those blog posts, speeches, articles and other content to be as effective as they can be?
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