Thought Leadership Resources

#58 Content to meet your business goals – like, getting you into projects early

If you’re like many of the business professionals I work with, you have a pressing need to build strong relationships with your clients, so you can get more repeat engagements without having to constantly hunt out new clients.

One way to do that is through standing out as offering something extra.
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#57 How to reach potential clients by being a podcast guest

Suddenly, podcasting is hot. It’s taken a combination of smartphones that can download online files easily, earbuds and noise-canceling headphones, easy-to-use recording hardware and software – and not the least, places like iTunes and Stitcher to make one’s podcast findable online. But podcasting has moved from geeky to cool, when it comes to getting your ideas in front of potential clients.
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#56 How you can attract buyers of your ‘me-too’ service

Do you offer services that can be filled by other business professionals? Almost certainly, yes. If your service is so narrow that there’s no competition, there’s probably not much of a market for it either.

So how do you give clients a reason to choose you over a competitor? The procedures you follow may be the same – and may actually be dictated by regulations or professional practice. Your pricing is about the same. So how do you stand out, and also avoid a race to the bottom regarding your fees?
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# 55 Create content that engages clients, not just you

Why do you divert time from other uses (like sleep, or billable work …) to create blog posts, prepare and present speeches, as well as write articles for publication? I’d say that this activity has just one purpose. It’s to help you get noticed and stand out, so you can get more of the work you want to do, become the preferred choice in your field, and earn more.

Given that focus, wouldn’t you want those blog posts, speeches, articles and other content to be as effective as they can be?

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#52 How your blog can pull you into the kind of work you want to do (and for more money)

In this newsletter, I’ve so far avoided the topic of blogging – even though this newsletter is really a blog. And not that I’m bragging (well, I suppose I am), this blog has now been publishing for a year, which is some kind of a gauge of success. The number of subscribers keeps on climbing, unsubscribes remain low, and metrics indicate a pretty high “open” rate.
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