Does your content focus on what you want to say – or on what your prospective client wants to hear? The best topics for blogs are those that show your ability to meet the most pressing issues that your clients want to solve.
That is your objective, right? You DO want to make sure that what you’re selling, in terms of services, is what the market wants to buy? Anything else, and you’ll get lonely, with an empty bank account.
Here’s how one particular kind of content can help keep you on the straight and narrow – aligning your services with the market’s needs. It’s called “newsjacking,” which is a term from the world of content marketing.