Have you been developing thought leadership content that does a good job of showcasing your skills, but it’s not working? It’s not showing up in topic searches on Google, and it’s not effective at convincing clients to get in touch?
Some people think that solving this is all about the right keywords and other forms of Search Engine Optimization (SEO). And I agree, it’s important to have those elements in place. But go deeper to genuinely serve the needs of the people you want as clients.