Thought Leadership Resources

#81 How to create “how-to” content that actually helps your clients

Do you want your articles, blog posts, videos, speeches and other content to be sought out by your ideal clients? And when they’ve found it, do you want them to see you as someone who has workable ideas to offer them?

One way to do that is to focus your content on “how-to” themes.

In this post, you’ll learn what a how-to is, the role it plays in your thought leadership program, how to pick themes for your content, what topics to avoid, and how to structure your content effectively. So yes, this is a how-to about how-to’s.

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