Thought Leadership Resources

#77 Building your business through Facebook (yes, Facebook…)

In this issue of “Your Expertise Edge,” we’re drilling down into the topic of Facebook for business. Normally, I tend to think of Facebook as a platform for personal use, and that for business, LinkedIn is more appropriate (I went into that topic in Post #21, How to make LinkedIn posts work for you).

My business coach, Heather Prestanski of Homefront Marketing, has been trying to pull me around to the idea that Facebook is a good platform for business as well, due largely to its huge user base and the effectiveness of its advertising program. So, I spoke with Heather about how to use Facebook for business.

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