Are you working hard on being recognized as a subject-matter expert or thought-leader in your field? And you haven’t yet been invited to address the Davos conference, write an opinion piece in The Economist, or give a TED talk?
In this issue of “Your Expertise Edge,” we’re drilling down into the topic of Facebook for business. Normally, I tend to think of Facebook as a platform for personal use, and that for business, LinkedIn is more appropriate (I went into that topic in Post #21, How to make LinkedIn posts work for you).
My business coach, Heather Prestanski of Homefront Marketing, has been trying to pull me around to the idea that Facebook is a good platform for business as well, due largely to its huge user base and the effectiveness of its advertising program. So, I spoke with Heather about how to use Facebook for business.
Why do you need a website, when there are so many options for showcasing your ideas – LinkedIn, Facebook, Twitter, Instagram, SlideShare and others?
You need a website because it’s YOURS. Something you own, have full control over, and can turn into what you want. Those other platforms are owned by someone else.
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