Thought Leadership Resources

Guest appearances

If you’re looking for someone able to help your organization’s members build their reputation as subject-matter experts and thought leaders, I may be able to help. This can include:
  • Public speaking at conferences and other events
  • Workshops to provide skills and understanding
  • Guest appearances on webinars for your group
  • Guest appearances on audio podcasts

Possible topics

Get that article published!

Many business professionals want to reach potential clients through niche media. This might be media reaching specific industries, or specific occupations or professions. In many cases, there are print magazines, the websites of these publications, association websites, and influential bloggers – all of them eager to get informative content relevant to their readers, provided by subject-matter experts. This presentation can talk about:
  • How subject-matter experts can find publications that reach their intended market
  • How to develop article concepts that meet the editor’s needs
  • The inside track on how to get the editor’s buy-in to the concept – BEFORE writing the article!
  • How to get the article written (even if you hate writing)
  • Current tools for getting best benefit from the published article

Get that speaking engagement!

Public speaking is one of the best ways to reach out to potential clients and show them what you’re like. It gives opportunities to connect with prospects before and after the presentation, when you’re in a particularly powerful position – as a ‘subject-matter expert.’ So why do business professionals have trouble getting noticed by potential meeting organizers? In this session, you’ll learn from my experience in arranging well over a hundred presentations across the USA and Canada. Points to cover:
  • How to find the right venues for your presentation – venues containing potential clients
  • The importance of finding the right individual to approach with your speech idea
  • How to develop a theme for your talk that meets the audience’s concerns, making your session a must-attend event
  • How to get the most possible benefit from your presentation, for building your profile and income
  • The growing opportunities for creating and implementing your own venues

Becoming recognized as a subject-matter expert

How are some business professionals always in demand for their expertise? Why can they take their pick of projects, work when they want to, and control their own fees? These are people who are widely recognized for their expertise – the “name brand” in their field, the “go-to” expert who is the safe choice for challenging assignments. This presentation can talk about how to build a profile as a recognized expert in your field:

  • How organizations search for subject-matter experts to meet their needs
  • The role of ‘content marketing’ in demonstrating expertise
  • The vehicles available: public speaking
  • The two main purposes that thought-leadership content must meet
  • The most effective themes for content to show expertise
  • How to leverage thought leadership content with social media

About my presentation skills

I’ve been part of enough speaker selection committees to know that you’ll be asking: Can this guy actually present, or will he put half the audience to sleep while the other half walks out? Two answers to that. One is a video about my speaking skills, and the other is some testimonials from people who’ve had me present to their groups (and survived to talk about it).

About my presentation skills

I’ve been part of enough speaker selection committees to know that you’ll be asking: Can this guy actually present, or will he put half the audience to sleep while the other half walks out? Two answers to that. One is a video about my speaking skills, and the other is some testimonials from people who’ve had me present to their groups (and survived to talk about it). You can see the video and testimonials on the right-hand side of this page.

Invite Carl to speak for your group

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